/ Overview
A vibrant brand, payment card and banking app for a fintech startup made for creative freelancers.
/01
The Challenge
Banking for freelancers is usually grey and serious. Prism wanted to feel like a creative tool, without losing the trust people need to hand over their money.
/02
Our Solution
We built a faceted, holographic identity that carries from the payment card to the app icon. The app and website use bold colour for moments of delight and stay calm wherever money is involved.
/ Results
40k
Sign-ups in the first quarter
+27%
Card activation rate
4.9
App Store rating
Client words
“People screenshot the card and post it before it even arrives. The brand does our marketing for us.”
Lina Marinova
CEO, Prism Finance
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