/ Overview
A rugged identity, gear line and website for an outdoor travel brand that makes bags for long trips off the map.
/01
The Challenge
Northbound’s bags were tough enough for any trail, but the brand felt like a generic outdoor store. They needed something people would recognise on a mountain and on a billboard.
/02
Our Solution
We designed a stitched compass mark, an earthy colour system and a website built around routes, not products. Every bag links to the trips it was made for, with trail maps you can save to your phone.
/ Results
2×
Direct online sales
+55%
Time spent on site
18
Retail partners after launch
Client words
“The new brand finally looks like the trips our customers take. Sales followed almost immediately.”
Erik Lund
Co-founder, Northbound Outdoor
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