/ Overview
A calm, natural identity and online store for a skincare company that wanted to feel as gentle as its products.
/01
The Challenge
Cascade’s formulas were clean and simple, but the packaging and website were busy and loud. Customers trusted the product and didn’t trust the brand.
/02
Our Solution
We designed frosted glass packaging, a quiet colour palette and an unboxing that feels like a small gift. The online store follows the same calm rhythm, with clear ingredients and an easy routine builder.
/ Results
+62%
Repeat purchases
−35%
Product returns
4.8/5
Average review score
Client words
“Our customers say the box is too nice to throw away. That’s exactly the feeling we wanted.”
Iva Georgieva
Founder, Cascade Skincare
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Based in Sofia · Available for Projects
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