/ Overview
A bold identity and e-commerce site for a performance cycling brand built for riders who train in all weather.
/01
The Challenge
Velocity made great kit but looked like every other cycling brand: black, grey and a stock photo of a mountain. Nothing about the brand matched how fast the product actually was.
/02
Our Solution
We built a sharp geometric mark, a high-contrast colour system and a type style that works on a jersey, a bottle and a street poster. The new site puts the kit first and makes checkout feel as quick as a sprint.
/ Results
+48%
Online revenue in the first season
2.1s
Average page load
3×
Social reach after launch
Client words
“Riders started sending us photos of the posters. That has never happened with a brand before.”
Petar Angelov
Founder, Velocity Cycling
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