Two teams, two languages

Most companies hire one agency for the logo and another for the website. The brand team hands over a PDF, the web team does their best with it, and somewhere in between the idea gets lost. Colours look different on screen, the type doesn’t scale, and the tone of voice never makes it past the homepage.

We think that gap is where most brands go flat. So we close it by having the same people do both.

What changes when it’s one team

Decisions get made with the screen in mind from day one. A wordmark gets tested at 16 pixels before anyone falls in love with it. The colour system includes hover and focus states. And when the site launches, it feels like it was always part of the brand, because it was.