What a good brief looks like

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It doesn’t need to be long
The best briefs we get are usually one page. They say what the company does, who it’s for, what isn’t working right now, and when it needs to be live. That’s enough to start a real conversation.
Three questions worth answering
What should people feel when they land on the site? What’s the one thing they should do next? And what would make this project a success six months from now? If you can answer those, we can do the rest together.
If you can’t yet, that’s fine too. Figuring it out is what the first workshop is for.
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